About us


Our mission

To bring humanity back into every interaction in health and social care.

Our promise

To deliver engagement strategies with creativity and rigour that help leaders understand and act on what matters to people who give or receive care.


Our spirit

We show up in the world by being optimistic, curious, determined, creative and courageous. 

We light up when igniting passion and possibilities.

What we know to be true

It’s the little things that matter. The small sparks that can – and do – make all the difference.


Giving back

We commit 10% of our resources* to support and empower grassroots community organisations so they can strengthen their voices and impact.

(*10% of our time and money, 110% of our energy)