Bringing humanity back into care

One conversation at a time


Small sparks of humanity can ignite to make a big difference

Our mission is to bring humanity back into every one to one interaction in health and social care over the next 20 years.

We’re starting by listening to, and sharing, less heard voices from people: those giving and receiving care in underserved communities, end of life care and on the very frontline of care services. Our vision is to drive empathic decision-making in care by sharing insights of what really matters to people and changing decision makers’ hearts and minds.

We believe it’s the little things that matter; small sparks that ignite to make a big difference.



To stories from people giving and receiving care.



Your experience of giving or receiving care.


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