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Small sparks of humanity can ignite to make a big difference

We’re starting by listening to, and sharing, less heard voices from people: those giving and receiving care in underserved communities, end of life care and on the very frontline of care services.

Our vision is to drive empathic decision-making in care by sharing insights of what really matters to people and changing decision makers’ hearts and minds.

We believe it's the little things that matter: the small sparks that ignite to make a big difference.

100 conversations about dying and death

How do we talk about dying and death?

To help us explore how to have better and earlier conversations about dying and death - to reduce distress and regrets people can have, we're speaking to 100 people about how they talk about it.

Follow the conversation  here.


Our approach

1. We capture

We listen to and capture people's stories about their experiences of giving and receiving care. We do this by creating an engaging, safe and tranquil space for people to reflect on what matters to them, in a way that they wouldn't otherwise do.

2. We change

We help decision makers listen to voices that aren’t usually heard, to foster empathetic decisions about the planning and delivery of health and social care. We do this by facilitating conversations and building relationships within different communities.

3. We celebrate

We shine a light on everyday experiences to help make the invisible, visible. We do this by combining human, visually striking images, with heartfelt personal audio stories, written quotes and interview transcriptions to celebrate moments of humanity in care.


Humans of Healthcare

When we use health and social care services, these can be some of the darkest days of our lives. When we need our doctors, nurses, receptionists or social workers the most, we expect them to be at their best. Every day. 

Sometimes we fail to see the men and women who work tirelessly to provide world class health and social care in a busy, challenging and constrained working environment. We see these men and women as a job; a uniform; as part of the system. 

On top of this, we don’t see the thousands of people working to support the front line of delivering care. Every patient, every doctor, every social worker has a story.

Through the Humans of Healthcare project, you can listen to people talk about their experiences of giving and receiving care.


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