About Us


To bring humanity back into every interaction in health and social care.

Our mission


To deliver engagement strategies with creativity and rigour that help leaders understand and act on what matters to people who give or receive care.

Our promise


Our spirit

We show up in the world by being curious, creative, courageous and positively persistent. We light up when igniting passion and possibilities.


It’s the little things that matter. The small sparks that can – and do – make all the difference.

What we know to be true


Our approach

1. We capture

We listen to and capture people's lived experiences of giving and receiving care. We do this by creating a supportive and engaging space for people to reflect on what matters to them, in a way that they might not do otherwise.

2. We change

We help decision makers listen to voices that aren’t usually heard, to foster empathetic decisions about the planning and delivery of health and social care. We do this by facilitating conversations and building relationships within different communities.

3. We celebrate

We shine a light on lived experiences to help make the invisible, visible. We do this by combining human, visually striking images, with personal audio narrative, written quotes and interview transcriptions to celebrate moments of humanity in care.


Our work now

Here's what we're working on now.