We help you build informed decisions in complex systems 

What do we do?

In a nutshell: we help you understand, and act, on what matters to people who give and receive public services.

Our work builds a future where there are open, kind and fair interactions, for all. 

A woman sits at a table with a microphone listening to a patient tell their story about their experiences of care

We deliver:
engagement, co-design and research projects

A woman at a training conference takes a photo of the presentation slides using her camera phone

We create safe spaces for:
facilitation and training

A woman draws pictures and words on a board to capture what patients say about their care experiences.

We advise on:
strategy and evaluation

  • "Spark helps us think differently. I don't know how they do it, but you always come away going, 'gosh, yes - I hadn't thought of that before'."

    — ICB Commissioner

  • "The session was brilliant. Psychological safety was embedded throughout and I feel I got to explore my vulnerabilities in a safe space whilst acknowledging how we can help those in our Trust."

    — Conference participant

  • "Their style is empathetic and based on building relationships of trust. They have helped our practice managers believe that they can effectively listen to their patients, engage with them constructively, move away from a defensive position."

    — GP Confederation Chief Executive

  • "Fantastic day! Sam is a phenomenal, humble and insightful host."

    — Conference participant

  • "The effort and passion they have displayed from start to finish has been very impressive. The insights and actionable feedback gained from this piece of work will be invaluable to the re-commissioning process."

    — Local Authority Commissioner

  • "It was an absolutely brilliant day - really made me think about how I can change my own practice and make a difference for people in my team."

    — Conference participant

About Us

At the heart of our work, we believe that experience matters.

How we work together is just as important as the work we produce. We use empathy, creativity and the rigour of our 4Cs model to bring you the best of qualitative research and human-centred design tools and approaches.