We rekindle trust and humanity
in public services

Our work builds a future where there are open, kind and fair interactions for all. Whether you give, or receive, these services.

About us

Who we are

We help public service leaders bring clarity to complex systems. We work at the intersection of lived experience, rigorous analysis and change management to help translate insight into confident decisions and practical change.

Our purpose

Our mission is to rebuild trust and humanity in public services by ensuring decisions are grounded in evidence and lived experience for those who deliver and use them.

Our track record

Since 2016 we have delivered over 50 projects across health, social care and SEND partnerships, supporting complex service redesign.

“It really is the little things - the sparks - that can go on to make all the difference. To people’s experiences, days and lives.”

— Sam Meikle, Founder of Spark the Difference

Recent blog posts

A woman sits at a table with a microphone listening to a patient tell their story about their experiences of care

We deliver:
engagement, co-design and research projects

A woman at a training conference takes a photo of the presentation slides using her camera phone

We create safe spaces for:
facilitation and training

A woman draws pictures and words on a board to capture what patients say about their care experiences.

We advise on:
strategy and evaluation

  • "Spark helps us think differently. I don't know how they do it, but you always come away going, 'gosh, yes - I hadn't thought of that before'."

    — ICB Commissioner

  • "The session was brilliant. Psychological safety was embedded throughout and I feel I got to explore my vulnerabilities in a safe space whilst acknowledging how we can help those in our Trust."

    — Conference participant

  • "Their style is empathetic and based on building relationships of trust. They have helped our practice managers believe that they can effectively listen to their patients, engage with them constructively, move away from a defensive position."

    — GP Confederation Chief Executive

  • "Fantastic day! Sam is a phenomenal, humble and insightful host."

    — Conference participant

  • "The effort and passion they have displayed from start to finish has been very impressive. The insights and actionable feedback gained from this piece of work will be invaluable to the re-commissioning process."

    — Local Authority Commissioner

  • "It was an absolutely brilliant day - really made me think about how I can change my own practice and make a difference for people in my team."

    — Conference participant

Contact Us